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Strong anti-piracy norms a necessity for protecting Southeast Asia’s trade ambitions

Rajiv Ghatikar, VP and GM, ASEAN and Australasia, Siemens PLM Software | Oct. 28, 2014
SaaS and the Cloud have made revolutionary software more affordable and easier to deploy than ever, so why do so many companies still steal software?

Additionally, software license audits are a good measure to ensure that businesses comply with the licensing agreements. Increasingly, companies that have been penalized for unauthorized usage during audits, blame inadequate knowledge of their software contracts for the improper use and resulting bills. But the responsibility of educating their staff and holding them accountable to ensure regulations are adhered to lies with the company. There are many Software Asset Management (SAM) tools available in the market to help companies manage their technological assets to keep their software management in good shape.

The senior management of a company also has a pivotal role to play in furthering compliance programs. The contribution of senior officials is critical in emphasizing the importance of proper acquisition and usage of software within a company. Wen implemented properly, such programs can truly educate employees, customers and suppliers. In KPMG's survey, 65% of the respondents said that their C-level executives supported their compliance initiatives - this sent a strong message about protecting revenue and IP.

Shaping Future Mindsets

As we lay down all the facts and figures related to software piracy and try to get to the bottom of what drives this phenomenon, one fact is abundantly clear- it is as much a behavioral issue as it is a commercial one. Companies that create software, work hard to ensure that their products are not just technologically advanced but also cost-effective to ensure growth.

Therefore, the issue of using software that you do not want to pay for boils down to the mindset of the customer. A mindset that needs to change. At a time when the world is closely connected due to globalization and digitalization, we as an industry, are poised to enter a new age of innovation and technological advancement. We can't allow our inability to follow or implement the rules to be the reason that prevents us from moving forward.

 

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