This trend is accelerating across the Asia Pacific region. IDC says that today 52 percent of organizations in APAC operate an enterprise social network for internal communications or social marketing with customers. Forrester recently highlighted that mobile Internet usage is higher in many APAC countries than the use of desktop computers. From 6.1 percent of web traffic in 2010 across the whole region, mobile devices accounted for nearly 18 percent in 2012.
Understanding and servicing these connected customers will define the future success and growth plans of organizations of all types in the next decade.
The Technology to Communicate
Salesforce.com has always been a catalyst and evangelist for innovation and enterprise software. We pioneered the shift to cloud, social, mobile, and connected. And today, with the next generation of technology, our customers are connecting with their customers in entirely new ways. We are now entering the third wave of computing, where everything is connected.
Forbes Magazine recently ranked salesforce.com as the most innovative company in the world for the third year in a row, and that's because of the success of our more than 100,000 customers. Changi Airport was crowned the World's Best Airport at the recent 2013 Skytrax World Airport Awards. The centrepiece of Changi Airport's success is a solution called OneChangi, which uses technology to provide interactive passenger communications, transform business processes and apply the highest standards of customer service. Salesforce.com's contribution was to provide the organization that manages Changi Airport - the Changi Airport Group (CAG) - with the tools to deliver a first class customer experience to every passenger.
Salesforce.com customers like CGU, Open Universities and Vodafone Australia have transformed into customer companies and now have a deeper connection with their customers. They can market on any channel, sell as a team, and service customers everywhere. The Commonwealth Bank of Australia and Siam Commercial Bank both use salesforce.com as their growth engine across sales, service, marketing and business innovation.
To meet the challenge of this internet of customers, we recently introduced Salesforce1, a radically new customer platform that was built from the ground up to deliver the speed, agility, and power of Salesforce; but reimagined for a social, mobile, and cloud and connected devices world. It's the world's first CRM platform for everyone -- for developers, for ISVs, for admins, for end users, and most of all, for your customers so you can go social, mobile, cloud, and get connected.
The world is being re-shaped by the convergence of social, mobile and cloud technologies. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work. What are you doing right now that will allow your organisation to take advantage of this huge opportunity and service your connected customer? Find out more at www.salesforce.com/ap/salesforce1
Sign up for CIO Asia eNewsletters.