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SD-WAN: Threat or opportunity for telcos?

Doug Farndale, Vice President, APAC, Silver Peak | Nov. 11, 2015
When leveraging the right, complete solution, a software-defined WAN solution can provide automated licensing to help get new and innovative services to market quickly, which in turn means a faster time to revenue.

SD-WAN technology gives the telco a flexible software platform for delivering enterprise customers with a variety of virtualised network functions. By leveraging SD-WAN technology, telcos can offer these differentiated services to customers, maximise operational efficiencies, and introduce new revenue-generating services faster and easier than ever before. It can also set them apart from service providers who resist the SD-WAN trend or are trying to derail it.

If companies are already moving to an SD-WAN or possibly a hybrid WAN where they augment MPLS with broadband, which provider do you think has the advantage? The one who can deliver a solution that fits a need, or the one clinging to the old way of doing things and resisting the evolution of the market?

By adding SD-WAN to the mix, it can translate into building a customised WAN service portfolio that includes managed WAN optimisation, virtual private networking (VPN), compression/de-duplication, and path conditioning services.

When leveraging the right, complete solution, an SD-WAN solution can provide automated licensing to help get new and innovative services to market quickly, which in turn means a faster time to revenue. Other benefits include per-instance tracking and metering of end-user customer usage to allow for easy and accurate billing.

The bottom line is that the rapid adoption of cloud technologies and software-as-a-service (SaaS) applications are leading enterprise customers to use network resources in new ways. For telcos looking to augment their existing business with new and innovative managed services, or NFV offerings, SD-WAN is a logical choice, not something to fear and/or resist.

 

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