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QUICK COMMENT: Forrester analysts comment on Apple's WWDC 2013

Zafar Anjum | June 11, 2013
Apple made some key announcements at WWDC on Monday. Here are some comments from Forrester analysts Charles Golvin, James McQuivey and Frank Gillett.

Apple made some key announcements at WWDC on Monday. Here are some comments from Forrester analysts Charles Golvin, James McQuivey and Frank Gillett.

Charles Golvin: "Many people have criticized Apple for lack of innovation and you can tell that they have a chip on their shoulder from Phil Schiller's remarks. Apple set a a high bar for itself with the iPhone and iPad, but what customers are getting here is tremendous innovation under the covers: improved lifetime of the product, battery life and experiences that matter to customers - not whizzy gadgets - that people will actually use and that will benefit their lives. These enhancements are going to continue to strengthen Apple's leadership in the ecosystem battle for customer loyalty."

James McQuivey: "The iTunes Radio announcement turns out to be much ado about almost nothing. Apple has announced a fine music service that will be perfectly adequate for iTunes music listeners. But none of what the company announced moves the industry forward or changes the game. Spotify and Pandora have little to worry about from Apple -- assuming the company won't suddenly remove their apps from the App Store -- but instead need to be looking at the overall question facing music today: How can you profit from a business that is no longer a product but is just a feature in Google's, Microsoft's, and Apple's bigger schemes? Music is now so easy to organize and deliver, everybody does it. Even if they don't do it as well as Spotify or Pandora, it's just a matter of time before the algorithms for discovery and recommendations catch up. It's just math.

Long-time observers of Apple are likely to believe the company has something yet up its sleeve in the music realm and that could be possible. But if the company has waited this long to release these features, it either means Apple doesn't care to revolutionize music once more or it means that the music labels are bound and determined not to let Apple revolutionize music once more."

Frank Gillett: "Apple continues to focus on serving the individual who uses Apple products extremely well within a well defined envelope. The integration with partners is improving, with some API integration to partners within Maps for Mac - I hope to see more of that controlled, effective partner integration. Apple compared well to the Google I/O May announcements, satisfying its developers with next generation OS improvements - but leaving trend watchers hungry for the special event that marks Apple’s reveal of a ground breaking innovation."

 

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