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Putting the C in social media compliance

Yvonne Tey, Marketing Director, APAC, Hootsuite | June 17, 2015
Building and leveraging a brand's social media presence is imperative, but it is still just as important for organisations to comply with industry regulations.

Content Compliance Policy - ACUP 
Additionally, it's also important to put together a set of Acceptable Content Use Policies (ACUP). Your organization's ACUP should incorporate a policy that clearly defines employees' social media engagement and content boundaries, providing both public and internal guidance for your organisation. Policies governing content on your social media accounts and channels should articulate clearly what constitutes a compliance violation, and the required process to take in the event of one.

A rule of thumb when creating ACUP - Always think bigger. Your organisation's ACUP should include regulated and legal-risk content that are applicable on a regional and global scale, to ensure all bases are covered. 

Consistent Social Monitoring
Lastly, in order for your organisation to fully enforce its social media compliance policies, you would need to be aware of what is happening around your brand. A social monitoring tool allows you to better ensure that your organization's social media brand presence has not be compromised. Your assigned social media community manager can track and receive alerts for potential unauthorized or fraudulent social media accounts that have been set up, and moderate any inappropriate user-generated content posted by employees and social media followers accordingly. 

 

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