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Putting the C in social media compliance

Yvonne Tey, Marketing Director, APAC, Hootsuite | June 17, 2015
Building and leveraging a brand's social media presence is imperative, but it is still just as important for organisations to comply with industry regulations.

This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.

If there is one lesson we can learn from the recent online hacking of a certain global entertainment brand, it would be that no cyber security measure is ever 100 percent foolproof. In the social media world, as organisations rely more on technology to meet their compliance obligations, platforms, social risk and compliance, solution providers are constantly upping their security game to ensure organisations are safe from cyber threat risks such as data breach and platform hacks.

While social media advancement has been bullish, strict compliant obligations in certain sectors such as finance and pharmaceutical have resulted in social media activations that often err far too much on the side of caution. Today, social media has become such a powerful tool that it has moved beyond the confines of marketing, and it is no longer an option for enterprises to omit social media out of their overall business communications strategy. Building and leveraging a brand's social media presence is imperative, but it is still just as important for organisations to comply with industry regulations. Compliance should not be seen as a deterrent, but as a set of complementary guidelines that helps organizations best reap the benefits of social.

Here are four Cs on how you can ensure your enterprise is compliant, without compromising your brand's social media activities:

Code of Social Media Conduct
With over 426 million monthly active Facebook users and a high mobile device penetration rate within the Asia Pacific region, limiting social media access at the workplace does not decrease employees' social media compliance risk. Instead, you should look at providing social media training tailored for your employees to ensure that they understand and abide by the organization's social media policies for both personal and professional use. A well-educated workforce opens up many new opportunities for your business and enables you to stay relevant in today's competitive market landscape. Not just that, did you know employees are also known to be great potential brand advocates? Equipping your employees with the right resources and tools enable them to be great brand ambassadors, which can help shape the overall company's brand image and culture.

Centralised Command Center
By setting up a centralised social media command center, organisations are able to put a regulated compliance workflow in place for all social media accounts. Security measures can be standardised across every device and department, with precise roles and permissions awarded according to users' needs. Any outbound social media responses or content that require review can be assigned to a compliance officer for his/her approval. This also provides your compliance team real-time overview of your organisation's social media platforms, as well as for them to streamline and accelerate your organisation's overall approval process within one single platform, eliminating tiresome email threads between content producers and compliance officers.


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