The Point of Sale (POS) system is where consumers pay for their purchases in a retail store. Traditionally, the POS systems have been used to generate information on transactions within a retail outlet. However, the POS technology has been improving significantly, allowing retail staff to deliver multiple operations, besides just scanning merchandise and generating bills.
According to Integrated Retail, a firm that specializes in designing, deploying and maintaining POS systems across the region, the POS systems are likely to see further enhancements in 2015. Here is a look at five key changes that we are likely to see:
1. Morphing from Point of Sale to a Point of Service:
A POS system is growing in stature from being a simple sales register into being a Point of Service. This trend is visible not only in a services retail outlet like a Salon or a Spa but increasingly in merchandise sales outlets too.The POS now has information on products that you purchase e.g. product technical specifications available at POS in Courts Mega Store. The consumer can source, compare and decide upon products to purchase, either assisted by sales associate or as a DIY (do it yourself) mode.
Related products are being shown to a consumer, appropriately helping the, to decide on a complete ensemble. For example if a mother is buying stuff for her baby at a J Runway outlet, related product information are available at the POS, or on a mobile POS. Similar add on product information can be made available on a customer facing display screen at POS.
The POS has been very successfully enhanced by Changi Airport, into a continuous shopper feedback capture device to track the satisfaction levels. This has elevated the POS into a system that enables clear, actionable customer service information, traceable to each sales receipt.
2. POS is increasingly mobile and it is lighter:
The POS systems are getting increasingly mobile, non-tethered and less expensive.At all Sakae Sushi outlets, a computer monitor with a mouse attached has been replaced with iPads. This has led to smaller more responsive devices being deployed with greater consumer familiarity.
While the tablet based POS have become ubiquitous in smaller and food and beverage (F&B) retail outlets, there is a growing trend of tablet devices replacing the computer based POS systems even in merchandise sales retail outlets, like fashion retailers.
Metro Department Stores have deployed several mobile POS devices, fully integrated with their new POS systems. These Mobile POS (MPOS) devices allow for 100% of the fixed POS functionality being available on the MPOS, allowing for greater consumer interaction.A large specialty retail outlet Tokyu Hands has completely done away with traditional computer based POS systems and deployed tablet based POS systems.
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