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Mobility from the Cloud

Michel Obadia, Head of Mobility, ASEAN, Siemens | May 6, 2015
Michel Obadia of Siemens talks about the need to leverage cloud to improve the transportation systems in order to accommodate the increasing number of commuters.

Therefore, the commuter proceeds to press a key to rent a bicycle. The unlocking code appears on his smartphone and he rushes to the bicycle stand. The appropriate train ticket is also sent to his phone before he even gets on the bicycle. He can pay for everything through his mobility service provider. The "mobility cloud" enables the invoices to be settled between the various service providers.

On the Road to New Business Models
Mobility services can be easily integrated into existing apps. In fact, some transportation companies have already been operating such apps for years. The advantage for the companies is that the mobility cloud enables service providers to network with one another. For example, by providing a commuter with the convenience to use a car sharing app to buy train tickets. The platform also has software that handles all of the invoicing for the different companies.

Rapid Scalability and Top Technology
In principle, the entire system could also operate on a conventional server. But the advantages of the mobility cloud are obvious, because the amount of traffic and the associated transactions in urban transport are ten times higher during the morning and evening rush hours than during off-peak times.

In Germany for example, traffic levels also jump prior to Christmas and at the beginning of school vacation. At those times, far more people are simultaneously trying to get to the airport or to a train station. Weather conditions, such as the onset of winter, also affect the number of IT transactions that are conducted in order to provide information, make reservations, or generate and pay for travel tickets. Sufficient computing capacity that is otherwise left unused has to be provided at such times and only cloud computing can ensure such quick scalability.

By leveraging technological advancements such as mobility cloud, commuters in urban cities like Singapore are able to plan and pay for their trips more efficiently and seek alternative travel options, if required, especially during peak hours. This platform allows commuters to plan, purchase, and pay for various mobility services on one platform, conveniently and quickly.


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