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Minor details: Who's deriding the Apple Watch

The Macalope | July 20, 2015
We have to credit Apple. Not only has it created a nice smartwatch, it's also created a whole cottage industry in how to hype other things by deriding the Apple Watch.

The Macalope is not saying there is no room to criticize the design of the Apple Watch. Plenty of nominal Apple fans have questioned the value of the digital crown and the side button as well as the app layout and glances. It probably could be simpler and definitely could have smoother transitions and more reliable interactions.

But when the notable thing from your conference was a salacious jab at an Apple device from an Apple competitor it becomes obvious it's less about design and more about promotion.


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