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Making a case for preventive data backup

Jan-Jaap Jager, Vice President, APAC and Emerging Markets, Acronis | March 20, 2015
Jan-Jaap Jagger, Vice President, APAC and Emerging Markets at Acronis talks about the significance of data backup.

This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.

Unsaved data losses for businesses are estimated at US$11.8 billion dollars a year. It is worth considering for businesses that there is a 90% probability that their business may close down altogether as a result of such catastrophic data loss. The collapse of non-mirrored servers may not entail the closure of business for public enterprises and state organizations, however the damage may still be devastating.

It was only in recent times that one of the largest banks, Barclays, was fined by the US authorities US$4 million for a partial loss of archived email messages for the ten year period from 2002 to 2012. A few million dollars may not be critical for a corporation with over a trillion dollars worth of assets, however it is easy to figure out that a backup system would also cost much less to Barclays or such other organisations. The cost of reputation and trust loss as a result of such incidents is much higher as well.

Other than instances of data loss by businesses, there are innumerable examples in daily lives when people lose data. Such instances range from a fire fighter getting his mobile phone damaged by water to a dog mistaking a USB drive to be chew toy and people dropping their phone into the toilet bowl.

The laggards

When it comes to backing up data, there are two kinds of people in this world - those who do and those who are postponing it for a disaster to strike. The latter beats the numbers by a long shot. In fact very few actually have the foresight to put up an effective data backup mechanism for all their sensitive data.

It is only when people lose important data, they begin to think of backup. Only very few think about backing up sensitive data, whereas the majority just wait for disaster to strike. For the average consumer, they need a strong case regular users to use backup at home, they need a good example. A nicely set backup at work may serve well as such an example.

To some extent, it is a saving grace that OS-embedded failure recovery solutions have been set up and are doing some sort of backup. However, full backup of all critical, sensitive and simply important data is still done very rarely, when all this can be done at a fraction of the cost of the modern hard drives.


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