This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.
When it started in 2006, Apple's ad campaign, "Get a Mac" was one of the most famous on television, even declared the best campaign of the first decade by AdWeek in 2010. Mac, played by actor Justin Long, was portrayed as trendy and hip, while the PC, played by actor John Hodgman, was seen as awkward and nerdy. In the four years that the 66 ads aired on television, Macs vs. PCs became one of the most famous pop culture rivalries. So much so that "Are you a Mac or a PC?" became a common way to ask someone what type of computer they preferred to work on.
Today, "Are you a Mac or a PC?" isn't a question you hear often, not only because the campaign ended in 2009, but because Macs have long since escalated their growth. In fact, the ratio of PCs sold to Macs has been declining for most of the past decade. Inevitably, many of these Macs have made their way into the enterprise, forever altering the IT department's role in the workplace. IT departments and Apple products have traditionally had a love-hate relationship, thanks, in part, to IT's initial hesitancy to support a platform it wasn't accustomed to.
But, as Apple products became recognized for their ease of use and minimalist design, more and more employees began to leverage not only Macs, but also iPhones and iPads. With widespread Apple adoption already underway, IT has no choice but to accept the technology and ask themselves: How do our employees work best?
What does Apple Mean for the Enterprise?
Having sold more than 100 million iPads since early 2010, Apple didn't just come out on top in the Mac vs. PC battle, but also in the device market. And, with many of these personal devices flooding into the workplace, bring-your-own-device (BYOD) was born.
It's safe to say the reality of BYOD is already in full-swing with 81 percent of employees using personal devices at work. BYOD offers highly-available data access, making working from home or collaborating with colleagues on the other side of the globe completely seamless. In turn, employers save on previously-unavoidable overhead costs caused by employees working within the office, such as fewer desks to fill and computers to power. What's more, with employees choosing to use their own devices, management not only avoids purchasing employees a smart phone for work purposes, but paying the monthly mobile bill. Overall, BYOD has proved to have a positive impact on companies' bottom lines, allowing many to divert funds and resources to other business critical functions.
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