Some of the advice I've given may seem obvious, because it's very much rooted in common sense. Many CIOs may feel that they have got things covered. But we still read about businesses unable to cope when too many customers come visiting, even today.
Global sporting events are golden opportunities for businesses and brands to connect with their customers more closely and to create a lasting and positive association in their minds with an activity they love. The revenue generation potential around such events are huge. But they have to recognise that it's a whole new playing field out there today, with new rules for work and play. If they don't, they could drop the ball and lose the game.
There are many strategies to winning a football game. The big question is—do you have the right strategy to play successfully in this ever connected global playing field?
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