When it's hard to tell how much interest will be received for an event-linked campaign, cloud is the way to go. The cloud allows businesses to pay for as much as they need, when they need it. They can scale computer and storage resources up or down very quickly to handle peak demand. It could be just for an hour, or for a day, but cloud services can ensure that your service is never overwhelmed.
Securing the infrastructure will be especially critical this time, when competitors and unhappy customers will share problems at the speed of a tweet. Cybercriminals will have a field day (a month or longer) not just through deception, but also by directly hacking into hastily-built, less-than-secure systems cobbled together just for this month. Safeguard your infrastructure and your customers by installing up-to-date security software, secured wireless networks to prevent breaches, phishing, malware and more.
These three steps are essential for businesses involved in live sports events to ensure that fans are served quickly, securely, and consistently. If potential problems can be identified early, businesses can decide how to address them long before they affect customers, if at all:
- Monitoring. Businesses need to be able to tell if their apps, computing resources, network infrastructure and even the cloud services are performing as expected. Equally important, security intrusions or unauthorised behaviour can also be identified through monitoring, and augmented with identity and access management solutions for open and secure customer experience.
- Resilience-testing. Businesses must stress-test apps thoroughly before they go into production. An app may work if there are 10,000 users, but fail when there are 100,000. A robust testing lifecycle can enhance the next iteration of the app. Application delivery solutions and services can also help businesses with capacity management. The technology can help to determine the right size for a data centre and how the infrastructure and budget may need to change if additional traffic is projected. Cloud services are ideal for some requirements as the business does not have to support the physical infrastructure in-house, and can easily scale as more customers come on board.
- Fixing it fast. Businesses should be prepared for any contingency as no one can forecast what may go viral and impact the infrastructure. Make sure all the required subscriptions are in place so that any requests are filled smoothly, minimising downtime and the impact on the customer. Be prepared to make changes on the fly as time is money and reputation in any business. Businesses tend to assume that their infrastructure can stand up to a global sporting event if they have run smaller scale campaigns successfully in the past. With it being a whole new ball game today, it is better to be prepared for anything and everything. Businesses can gain actionable insights by synthesising enormous amount of monitoring data from these complex application infrastructures.
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