Photo: Stephen Miles
Remember the days when the only way you can watch global sporting events (besides being there in person) was the TV? Those days are truly over in this software-driven application economy fuelled by digital, mobility and social. Sports fans today do not only watch a global sports event on live television or live streaming on their computers or mobile devices, they also search for additional information in real-time, and make full use of mobile apps and social media to share video replays, commentaries, and the latest scores.
Global football fever is hitting all of us. The way we consume and engage with sporting events today is putting greater pressure on businesses delivering related services and experiences. They have to succeed in a new playing field with vastly different expectations from consumers.
What are businesses dealing with? Numbers. It's likely there'll be more fans, more viewers, more transactions, more information, more data… than there were in 2010. There is an interesting infographic which you can refer to for the statistics. In any given minute in Asia Pacific and Japan, there are already 777 million social media users and over five million messages sent via smartphones and mobile devices . The United Nations estimates that 60 percent of the world's youth population, or 750 million young people aged between 15 and 24 years, are in our region. This is the millennial generation that consumes via mobile and social first. That is how they are watching their football matches.
Consider a bank running a football marketing campaign through a mobile app. Now, imagine an app meltdown due to a surge of traffic from this campaign. The bank loses revenues. There is loss of trust. And, the bank's reputation suffers.
Nothing wins business, gains confidence and earns more revenue than providing seamless, trustworthy customer experience. Today, customer experience and services are delivered via apps on devices.
Tackling the challenge
To win in today's application economy, businesses not only need to score with innovative services and experiences; they have to play a flawless defence in ensuring reliability, availability and security of these services and experiences.
The recipe to success is 80 percent Preparation, 20 percent Execution. During a global sporting event, the volume of traffic and demand can be extremely unpredictable due to sudden surges in transactions and engagements. Businesses that are prepared and have provisioned well will stand to gain.
Businesses must also ensure their IT infrastructures are ready to handle a volatile and unpredictable volume of network traffic while delivering a consistent user experience, with uninterrupted availability and reliability of services and day-to-day operations. Comprehensive monitoring tools can provide up-to-date and near real-time information on your business performance so you are instantly alerted when things are starting to go south.
Sign up for CIO Asia eNewsletters.