5-Convert data to value: Modern business leaders have access to more information than ever before, but research shows that only one per cent of data globally is analysed. Data itself is meaningless if it can't be harnessed to drive business decision making, so translating information to insights should be a key driver of an enterprise-wide digital strategy.
While the fundamental business operating model changes required to implement an effective enterprise-wide digital strategy can be daunting, the cost of failing to do so is market irrelevance. Following these five steps will help your organisation transform all of the interactions of its customers and employees into digitally empowered experiences. The most important step in the digital transformation journey is to start.
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