This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.
Customers, partners, end users, technology trends, demographic trends and business needs are all contributors to the wealth of information that inform our product and technology decisions. Customers share their business challenges, end users share their frustrations and our engineers share their creativity and innovations. Together, we collaborate to create tools for collaboration. Our goal is to deliver the most innovative communications solutions that exist today and develop the cutting edge innovations for tomorrow.
The workplace is ever changing, as is the work force and the work flow. Anticipating the changes and building products that adapt and enhance these new environs is the difference between thriving and just getting by, or worse perhaps becoming less relevant. Decision makers are also changing in the collaborative space. Business users and end users are increasingly defining the needs and driving the decision process. CIOs are adopting new consumption models and being faced with more BYOD devices in their environment. At the centre of all this is a demand for better and more intuitive collaboration tools that blend personal as well as IT provided devices.
We are constantly and carefully examining the solutions that are moving the market while looking back at how collaboration tools have evolved and most importantly looking past devices to the human factors that can help us predict and create where we can take those experiences next.
On my recent visit to Asia Pacific, it is apparent that global trends and customer requirements are being mirrored here in many ways. There is increased demand for personal video systems, users demanding and expecting more from the technology they use, and opportunities for deeper integration of all aspects (audio, video, and content) of the collaboration experience. Last year will go down in history as a pivotal year in the collaboration industry. At the beginning of the 2015, big changes to the collaboration landscape were predicted, including increased use of collaboration tools in global companies, dramatic changes to workspaces, and a structural change to the way people meet.
Over the course of the last 12 months, the industry has shifted. Workspaces are better equipped to handle the challenges that come with open space and smaller huddle environments. New technology solutions were launched that have made collaboration easier and more productive in any room size. We now have solutions that can recognise the number of people in a room and that are capable of blocking out extraneous noises commonly found in open office environments or shared spaces like cafes or airports. New solutions are enabling, enhancing and impacting the effectiveness of global and distance based collaboration for organisations.
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