Employers should also harness the social media networks of their existing employees. Staff can act as brand ambassadors by sharing their daily work experiences on social media. This will allow potential candidates to get a sense of the culture and level of happiness within the company.
The road to becoming an EOC is paved with hard work. However, employers can overcome this by identifying their weaknesses and playing up their strengths. This, together with the use of technology, will help employers attract and retain top talent in our competitive labour market.
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