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How startups can attract and retain cloud talent

Greg Arnette, Founder and CTO, Sonian | May 16, 2016
The three differentiators startups can highlight to maximize their chances of securing employees.

* Broad tech exposure: Due to the less formal structure and more opportunity to be hands-on, tech employees in startups often wear many hats and have the opportunity to work with an array of technologies. As a result, employees gain deeper knowledge and understanding of diverse aspects of the business, and gain insight into the overarching IT strategy, rather than just one piece of it.

* Less bureaucracy, more creativity: Startups are almost always less bureaucratic than large organizations. Startup employees have the opportunity to gain a sense of ownership over their work and get the freedom to bring creative ideas to the table – instead of feeling like they always need to color within the lines.   

In this cloud-first world, it’s a race to get the best cloud experts on any given team. In order to preserve talent, it’s essential that startups be vocal about the unmatched value of joining their teams. Staying silent could cost them dearly.  


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