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GUEST BLOG: The Macalope weekly: Early reviews

The Macalope | Aug. 27, 2012
An Apple television set may or may not be coming for a while yet, but that doesn’t mean we can’t compare it to other products, right? And, heck, if we can compare the mythical Apple television to other things, we sure as heck can compare the next iPhone to things, right? Finally, how ‘bout that Tim Cook?

Saturday Special: Executive review

Unlike the Apple television and the next iPhone, its not too early to give Tim Cook his annual review, as he has in fact been Apple CEO for a year now.

Itd be kind of hard to argue that Cooks tenure has been anything less than a success, even if hes mostly just stayed the course. Staying the course isnt as easy as it looks. You cant shake a stick in this country without hitting an executive that screwed up an otherwise fine company by chasing Gartner quadrant unicorns or industry buzzword faeries.

Go ahead, try.

No, harder.

Harder.

HIT THEM.

GET OUT OF THE WAY. GIVE THE MACALOPE THAT STICK. YOU SWING LIKE A HOUSTON ASTRO.

The point, of course, is that Cook was one of the architects of the course. Despite the many cries that Hes no Steve Jobs, he didnt have to be. Because Tim Cook already worked at the company, you see, and no one was pulling the company out from under him and forcing him to start all over.

For the Macalopes money, which, fortunately, is not really at stake herewed need to see Cook get through a new product line introduction to know if his review merits an Exceeds expectations. Still, theres no real cause to think he and the company cant do it. Reinventing product categories and shipping major hits are pretty much in their DNA right now.

But the Macalope understands that, if youre looking for pageviews, TIM COOK TOTAL FAIL is much more enticing than Apple soldiers on.

Oh, how he understands.

 

 

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