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GUEST BLOG: Rethinking the Android ecosystem

JR Raphael | Aug. 23, 2012
It's hard to believe it was a mere three years ago that the original Droid phone burst into the world and made Android a household name.

Android isn't a baby anymore. As enthusiasts of the platform, it's time we start treating it for what it is: a vast, expanding ecosystem of diverse devices based on a common foundation. An Android-based experience isn't the same thing as a true Android experience, and it doesn't need to be. But it's time to start distinguishing one from the other and making sure people -- from technophiles to casual users -- understand the difference.

* "Fragmentation" has basically become a political term in the Apple vs. Android battle. For what it's worth, though, iOS has software differences from one device to another, too. I guess it isn't considered "fragmentation" if it's "magical."


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