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Green IT: Piloting business growth and innovation in Asia

Kow Ya, CEO of ASVIDA Asia | July 21, 2014
With the explosion of cloud computing and big data, companies around the world are looking at ways to meet their IT infrastructure needs in the most agile and cost-efficient manner. With Asia-Pacific enterprises embracing these trends at a rapid pace, Kow Ya shares how IT asset recovery, or 'green IT' as it is commonly known, has emerged as the preferred solution for companies looking to enhance their IT asset management and transform their IT CAPEX to OPEX to create a strong competitive advantage.

2.Freedom of choice
Companies, which have legacy systems that have reached end-of-life and are maintaining various heterogeneous platforms, often find it expensive to do a technology refresh. Under these circumstances, IT asset recovery offers the freedom of choice for companies to retain their legacy systems across a range of different hardware brands, and promotes greater operational stability in their IT infrastructure.

3.Disaster recovery & business continuity
IT asset recovery has become a popular option for disaster recovery sites in a region confronted with natural disasters and political instability. Data loss and system disasters are becoming more common and costly for businesses, especially when a company does not have a disaster recovery plan in place. Instead of using brand new equipment, companies have realised that pre-owned equipment will do the trick, and arefully embracingthemas cost-effective measures tokeep critical systems accessible when disruptive events occur. In fact, many organisations are now relying on pre-owned equipment for parallel set-ups in their operations.

4.Short-term deployment
With the exponential growth in cloud computing, many service providers require short-term deployment of hardware for testing of new technologies or software. For these user acceptance testing, they are trying to find the most cost-effective way to rent and/or lease the necessary equipment, giving them the flexibility to manage changing requirements easily. IT asset recovery provides the agility and scalability that they need to roll out new projects at a much lower cost, doing away the need to invest upfront in equipment, which may not be suitable. Cloud service providers, software service providers and managed service providers, to name a few, are starting to see the value of this and are on the lookout for such solutions.

5.Going 'green'; breathing life into IT assets
More companies are keen to maximise their IT investments. They want to extend the productivity and useful life of technology through redeployment or remarketing. Companies which have the remarketing expertise ensures that these equipment can be deployed across multiple geographies smoothly, giving financial returns related to the resale of equipment in secondary markets.

Lack of awareness and counterfeit issues pose key challenges
One of the main reasons why the IT asset recovery market in the Asia-Pacific region is less mature than the United States and European markets is the lack of awareness. Enterprises in the region do not know that there is an alternative option that can help them to 'plug' hardware requirement gaps and meet the ever-changing market demand. Furthermore, there is a preconceived notion of product unreliability in a diverse region with multiple suppliers.

In certain markets, the risk of procuring counterfeit equipment is high. Language barriers and varying warranty agreements across different countries also add to the complexity of buying pre-owned equipment for companies with regional operations. This is where organisations need to exercise caution. They must be highly selective in choosing vendors or resellers that understand local business requirements and cross-border deployment of equipment, and cherry-pick those with the reputation and integrity to adopt strict guidelines in re-conditioning and testing their equipment to ensure quality control and uniformity in service delivery.


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