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Go ahead, tweet this story

Jon Allaway, Accenture's global group technology officer -- Financial Services. | Dec. 2, 2014
CIOs at banks need to be at the frontline of their social media policy

The CEO of the bank I mentioned earlier listens. He understands that it is worth monitoring and responding to social media for further assessment on business decisions and that it is an institution-wide responsibility that involves senior leadership, media and marketing, risk teams and IT.

The bottom line is that financial institutions need to establish a clearly defined corporate policy that is shared with everyone within the institution and regularly monitored.

 

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