And finally, turn data into dollars
Many companies are starting to realise that they possess a vast untapped asset: their data. The opportunity to monetise corporate databases — customer profiles, buying patterns, location data, and more — is tremendous. Of course, there is a need to balance opportunity with privacy concerns and regulations. An enterprise data hub combines unlimited storage and real-time data access with the security and governance necessary to build an infrastructure for an ethical and compliant data monetisation strategy. By blending internal and external data and selectively exposing it through Hadoop's various interactive and online interfaces, it is now possible to deliver data as a product to grow revenues while managing the risk of doing so.
Sign up for CIO Asia eNewsletters.