3. Growing trust in digital health
New business models rooted in the use of technology will generate 'beyond the pill' benefits for patients. Pervasive adoption of smart devices will propel the number of healthcare apps made available to patients to help them better manage their healthcare data and increase their access to qualified doctors.
Other digital innovations in healthcare, such as EMRs, big data analytics, telehealth/medicine, will kick-start a new format of digital workflow for healthcare professionals, and drive more digitally-enabled care. As such digital services are increasingly rolled out or supported by healthcare professionals, patients' confidence in e-healthcare will also rise in the years to come.
Companies will also increasingly warm up to digital health devices to track their employees' physical well-being. Gartner predicts that, by 2018, a whopping two million people will be required to don health or fitness tracking device as a condition of employment.
4. Cross-vertical collaborations on the rise
In 2016, we foresee an increment of collaborations across different sectors in a concerted effort to enhance healthcare experience for patients. There have been examples this year of healthcare providers and car-hailing service companies working together to make visiting a doctor more convenient, or partnerships between technology companies and healthcare providers to launch e-services, and acquire and analyze data, etc.
The healthcare industry is effervescent with innovations and is one of the hottest verticals for strategic partnerships due to a strong demand for both healthcare products and services. In the upcoming year, across-vertical novelty partnerships will become a norm in the healthcare sector.
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