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Flash: The disruptive technology powering your mobile life

Tom Zack, President, South East Asia, EMC Corporation | Sept. 30, 2014
Flash storage technology remains one of the biggest technology disruptors in the history of computing.


Mobile also means "mobile as sensors"-in an era of Big Data. Machine data generated by an increasing number of devices is also fed back into the "global analytics engine" for organizations to slice and dice as ingredients to improve the customer experience.

And what does this mean for organizations? It means their IT workloads will require varying levels of scale, performance and capacity. These enterprises will have an insatiable appetite for flash. Many of these performance-hungry workloads will continue to evolve to not just use, but rely upon enterprise flash.

digital universe
Flash storage technology remains one of the biggest technology disruptors in the history of computing, driving innovation in the storage market.

Flash is transforming the way we think about storage. Ubiquitous in data centers at all levels, it is enabling innovation across IT.

Through organic innovation and strategically acquired technologies, EMC has developed one of the most comprehensive flash portfolios in the industry which  includes flash-optimized hybrid arrays, server-flash solutions and all-flash arrays. EMC is focused on extending its lead in the enterprise flash market, offering customers a broad choice of flash solutions across a wide range of applications, use cases, capacity, performance, deployments and budget requirements.

EMC's portfolio has flexible options that allow organizations of all sizes to bring enterprise-level availability to mission critical, performance-intensive applications.

All Flash Arrays Now... a Perfect Storm Perspective 
As technology becomes more and more pervasive in our everyday lives-personal and professional-we have come to expect even more of technology in our business world. 

Over the last few decades processing and networking technologies have doubled their performance every eighteen months. However, the mechanical limitations of hard disk drives have prevented storage performance from advancing at the same speed.

Architectural designs came along to mitigate portions of this performance gap through things such as the profiling of read access patterns to pre-fetch and cache data in main memory, in anticipation to future reads.

In summary... All Flash Arrays

  • Narrow the performance gap between processing, network and storage, eliminating some enduring Input/Output challenges;
  • Meet the very random data access needs of strategic applications such as Virtualized workloads, virtual desktop infrastructures, and database & analytics, enabling them to scale, and;
  • Allow a whole re-design of storage services that are wholly enabled by Flash technology, bringing a new era for storage arrays with the dawn of all flash arrays.


Flash continues to be a major disruptive force -- and an incredible market opportunity in storage. There is an insatiable appetite for performance driven by next generation data center workloads in both physical and virtual environments. EMC's strategy is to leverage flash technology across the entire storage infrastructure with a best-of-breed product portfolio that allows us to deliver customers choice.


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