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Digital Transformation Through an Asia-Pacific Lens

Manish Bahl, Senior Director of Centre for the Future of Work, Cognizant | Dec. 21, 2015
Digital is the key to addressing the wants and needs of current and future online consumers, who will represent half of Asia's population by 2020, up from one-third today.

·         Invest in emerging digital technologies to reap economic benefits: By the end of 2016, Asia Pacific will account for more than 40% of global mobile data traffic. This implies that mobile plays a central role in digital transformation and is right at the center of companies' customer engagement strategies. Additionally, experimenting and exploring new technologies (3D printing, the Internet of Things or IoT, robotics, and so on) in the early phase of their disruption will equip businesses with the infrastructure and experience to ride the digital transformation wave.

The future is here and now

Asia Pacific represents the most significant digital opportunity of the next decade. By the end of 2017, IDC predicts that 60% of the region's top 1,000 enterprises will have digital transformation as an integral part of their corporate strategy. A new era of business, technology and commerce is emerging. Digital is no longer a "bonus" or "nice-to-have" channel. In fact, it is fast becoming the most profitable future path.

The winners in this new digital world will challenge conventional thinking on product innovation, customer engagement, organization structure, strategy, and business models. As the digital revolution unfolds, leaders must be willing to make significant organizational changes in line with a strategic digital vision, rather than take on an ad-hoc procurement approach.


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