While new technologies continue to help transform business models, effectively engage customers and make business operations more efficient, many organisations were still struggling with the basics in 2015, just keeping up with the application backlog and managing IT infrastructure and user devices. Yet, forward-looking organisations are putting user or customer engagement at the top of their technology agendas. Led by the need to think about the entire engagement journey across all digital platforms (mobile, web sites and so on) and in-person interaction, more and more companies will focus on their own digital transformation in 2016. They will extend traditional systems or systems of record that house core data assets, by delivering applications that engage users more effectively and provide analytical insight. Organisations that don't make this transition will be left behind.
As we continue to see the hype around disruptive digital technologies in Asia Pacific, 2016 will see organisations digging deeper and unlocking full potential of available technologies. Technology is evolving rapidly and enterprises need to be more agile to keep up. The key goes beyond responding to the changing demands of the digital customer or employee and anticipating what they may need in the future to stay ahead of the curve. Enterprises that want to succeed will choose the right application development tools to deliver personalised applications that provide the finest customer experience with the necessary integration and analytics to drive the business forward.
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