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Digital life is good on backup cloud

Danny Ong, Business Manager to CEO in APJ, Acronis | Sept. 25, 2015
With advancement in technology, the cloud has added convenience and functionality that enable cloud-based backup to go mainstream.

This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.

Danny Ong, Acronis
Photo: Danny Ong

Backup or not to backup is no longer a question — it is a necessity we can no longer ignore. Protecting digital life has become just as important as protecting health and wellbeing, as one can greatly affect the other.

Would you consider diving underwater without an air cylinder or a scuba regulator? Would you avoid brushing your teeth and attending dental checks? What about insurance, vaccinations, superannuation?

Data backup is similar to all other preventative measures we take to improve our lives and help us deal with difficult situations. However, unlike brushing teeth or insurance, it is often overlooked.

Traditionally data backup has been associated with time, money and inconvenience. It's not a task for the faint-hearted. Files take forever to copy from one machine to another and often render a computer unusable during the process. External storage devices require maintenance and there is always a risk of accidental deletion or overwriting important data.

Thankfully, backup software vendors came up with a number of solutions to tackle these issues head on. These include full system image backups, where everything on the device is squeezed into a single file, or differential backups, which only copy new or changed files, and reducing the load on the system.

The cloud added convenience and functionality enabling backup to go mainstream. It made backup software more convenient and functional by eliminating the need for external storage hardware and detaching the data from its original location, securing it behind the vault doors of geographically diverse cloud data centres. It is a win–win situation. Customers get more for less and software vendors, turned into service providers, get more customers through their existing channel networks. The price has come down to the point where tax-deductible monthly fees have become more attractive than capital expenditure on backup hardware. Industry-grade data backup and recovery is available at your fingertips, and customers no longer need a science degree to protect their digital life.

Opportunity for service providers
For service providers cloud backup has opened a new era of data protection opportunities. There has been a paradigm shift from the perpetual license sales towards a service oriented business model. There is an opportunity for a continuous revenue stream sustained by ongoing service subscription fees.

Software vendors encourage service providers to move towards utilising cloud commodity to provide a full set of backup services to new and existing customers.


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