Moving business people into IT or IT people into the business has the obvious benefit of allowing you to grow blended executives. But according to Franciosa, there is an additional advantage. "All of these people now have a greater appreciation for the connection between IT and business processes and in the end are integral to driving business results," he says. "And they can build great relationships as a result. They become advocates for the IT organization."
And while IT continues to develop great credibility in its businesses, a little extra advocacy can't hurt.
Sign up for CIO Asia eNewsletters.