Myth #2: Syndication is simply a way for me to sell other people's services.
It is easy to see that syndication is a helpful way to sell services created by others — whether this means tagging on a security product from Symantec or offering a storage product like Box. But this need not be a one-way street.
In addition to allowing others to provide their services through you, syndication is also a way for you to create a channel for selling your own services. For example, SoftLayer is a traditional host that has recently launched a syndicated version of their IaaS offering to the market.
Myth #3: Syndication is only for SaaS.
This is in fact false. While Office 365 is probably the most common example of a successful syndication model in the marketplace, there are also many examples of successfully syndicated non-SaaS applications. These include SoftLayer and Hostway's IaaS, Acronis, Box, Symantec, and other security and storage solutions. There are many syndicated options that can assist in filling gaps in a service provider's portfolio, even beyond a SaaS perspective.
Growing with cloud syndication
Many Odin partners participate in some form of a syndication model, from some of the world's largest telecommunications companies (like America Movil and Telefonica) to other industry leaders such as Appriver and Sprint.
At Odin we have noticed that companies are increasingly viewing cloud syndication favourably as a means to broaden service portfolios without also being shackled with the administrative burden of managing each individual application infrastructure.
Recognising that, Odin today supports a wide range of syndicated services including Office 365, SoftLayer, Acronis, Box, WebEx, Mozy, solutions from Symantec, and Google business apps.
Sign up for CIO Asia eNewsletters.