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Data protection - a game changer for businesses

Danny Ong, Business manager to CEO Acronis | June 15, 2015
Data is increasingly being recognized as one of the real assets of a company, and losing this data would cause severe damage to any organization.

This vendor-written piece has been edited by Executive Networks Media to eliminate product promotion, but readers should note it will likely favour the submitter's approach.

Individuals and businesses of all sizes are witnessing an explosion in the volume of data they hold. Whether it is the result of the Internet, email, or increasingly heavy and media-rich application software, there is a massive growth in the volume of data all around. Data is increasingly being recognized as one of the real assets of a company, and losing this data would cause severe damage to any organization.

From a global perspective, the statistics are very interesting:

  • Facebook users share nearly 2.5 million pieces of content.
  • Twitter users tweet nearly 300,000 times.
  • Instagram users post nearly 220,000 new photos.
  • YouTube users upload 72 hours of new video content.
  • Apple users download nearly 50,000 apps.
  • Email users send over 200 million messages.
  • Amazon generates over $80,000 in online sales.

Data loss can be very costly, particularly for organizations in the small and medium business (SMB) market where the difference between survival and closure can rest on the ability to recover from a disaster. At the very least, critical data loss will have a financial impact on companies of all sizes:

A disruption of key primary or support operations can cause a crisis for any business. All computer data is at risk from threat or damage. Even with the most reliable equipment and the most secure operating environment, there is always the possibility of something going wrong.

A commonly held misconception among individuals is that file sync is equal to backup. You buy a new laptop and do a file sync. That does not mean you have backed up your data. Data backup is about having a complete copy of the data. File syncing and computer backup are two very different features. Sync allows you to sync the same files between multiple computers, syncing mirrors a folder on one computer on another. Backup on the other hand takes a copy of the file and uploads it to an external hard disc or the cloud for safe keeping. You can get your files back at any time if you accidentally delete or lose a file by downloading from the Control Panel or restoring via the desktop application

 

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