Throughout the history of consumer borrowing, our purchasing preferences have changed with the advent of new payment types. In each of these cases, those businesses that met shoppers' new expectations moved forward with them while those that did not remained stuck in time. Today, an entire generation of young people need a cost-efficient way to make purchases without running into credit troubles. And while the concept of paying by instalments is by no means new, the potential size of the millennial market has made adapting instalments for the digital generation a natural next step for merchants in Asia and around the globe.
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