Outlook for 2015
1. The SMB opportunity for public cloud services will top $100B globally in 2015.
2. Within countries with mature Internet penetration rates (above 75 percent) will account for 54 percent of the total market.
3. Within countries with mature Internet penetration rates, Business Applications (sometimes referred to as Software-as-a-service) will be the largest single market for SMBs at $22.9B.
4. Unified Communication services will grow the fastest among the various cloud categories, driven by the need for additional security and applications like web conferencing and instant collaboration.
5. By the end of 2015, 40 percent of U.S. SMBs will have search engine optimization (SEO) on their website and 20 percent will have some form of website backup.
- IaaS -VPS / cloud growing. VPS used much more heavily than physical servers in maturing/emerging markets than in mature.
- IaaS -Server Add-Ons Backup & Security will grow in 2015
- Web Presence -By the end of 2015, 40 percentof U.S. SMBs will have SEO on their website and 20 percentwill have some form of website backup.
- Web Presence-Across mature markets, WP is becoming saturated with little growth.
- Unified Communications-Across all countries surveyed, "need for security" is the top reason SMBs purchase paid hosted PBX & email
- Unified Communications-Communication apps will drive the growth in the UC category. Especially in emerging/maturing market sectors, growth will comes from firms adding instant messaging and web/phone conferencing.
- Business Applications-File sharing + Backup will be the top apps in 2015
- News about NSA privacy issues has lost importance for SMBs. Less than 10 percent of SMBs in most countries have already moved their cloud services out of the US. The remainder doesnot plan to make any changes as a result of this issue.
The three segments are:
- Developed with mature cloud services. This groupconsists of countries that have a developed economy, with about 75 percentor more of the population using the Internet. Countries in this group have a mature IT market, in which both in-house and hosted IT solutions are commonly used and easily accessible. Developed countries with mature cloud services include Australia, Japan and the majority of those in North America, Northern Europe, and Western Europe.
- Developed with maturing cloud services. Countries in this group have a developed economy but a less mature IT market, with generally less than 75 percent of the population using the Internet. They lag in their adoption of cloud services and are playing "catch-up" to the other developed countries. Many countries in this group are located in Latin America, Southern Europe, and Eastern Europe.
- Developing with emerging cloud services. This group consists of countries with developing economies. In these countries, less than 40 percent of the population generally uses the Internet, and usage of cloud services among SMBs is also low. However, we found that many SMBs in these countries have high willingness to adopt cloud services, indicating that, as their Internet infrastructure improves, they are likely to go straight to the cloud, rather than taking the intermediate step of installing in-house IT solutions. Examples of countries in this group include the majority of those in Africa and Asia Pacific, as well as some of those in Latin America and the Middle East.
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