Also vital in the digital transformation equation is a close collaboration between IT and marketing teams, which allows content to be developed and reused across digital platforms while ensuring security. In fact, 73 percent of our respondents from Asia Pacific believe that better alignment of IT and marketing is essential in delivering digital transformation initiatives.
Digital transformation as a strategy
While many enterprises recognise the value of digital transformation and have measures in place to drive the journey, as many as 57 percent of respondents in the survey say that their organisation continues to be in denial about the need to transform. So why the reluctance? Some organisations may think digital transformation is simply another buzzword, promoted by system integrators and software vendors as a reason to buy more technology solutions. Some organisations may think they are already transforming by launching a new mobility initiative or moving a process to the cloud. On the business side, this may provide a false sense of progress toward digital transformation. While some others may just be uncertain on how they will be able to optimise investment returns in these initiatives.
Ultimately, it is important that companies take a long term view when considering the next step in their organisation's digital evolution. To fully reap the benefits of a digital business, it is imperative that companies approach digital transformation as a business strategy rather than a one-time process implemented on an ad-hoc basis. It needs to be a complete, end-to-end structured process that not only leverages new technologies, but also addresses the need to develop a digitally-enhanced and customer driven business strategy.
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