By getting consumers involved in how they are authenticated – and making those methods of authentication agnostic to platform and demographic – security is improved while friction is reduced.
Despite the promise of BYOA, there are a number of hurdles to overcome in successfully weaning consumers off passwords. First, BYOA must be frictionless, with the lynchpin being that initial setup. Then the solution must authenticate users at all touchpoints along the customer’s online journey, dynamically adjusting authentication requirements at key customer touchpoints to maintain an appropriate level of security all while enabling a positive experience.
The biggest hurdle may be the needed context to make authentication dynamic - how the businessbecomes aware of the risks and associations surrounding a customer’s device, including knowledge of each device’s history, usage and relationships to the many devices and networks around the world. This reveals critical details like a customer’s global location, device anomalies, attributes and more. Context is the foundation to successful mobile MFA.
So, will BYOA be the new BYOD? Given recent trends, it certainly seems to be headed that way.
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