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BLOG: Windows 8 cobranding with Android may backfire for Microsoft

Steven Max Patterson | Jan. 14, 2014
All business in the front and party in the back, this category is the mullet of mobile devices.

"The Metro [the old name for the Windows 8 UI] user experience is perfectly capable of offering a good experience for Digital Life."

If Microsoft is to become relevant in mobile, it needs to convince users of the value of this UI without the army of helpers it once had. Cobranding with Android doesn't help, it hurts. Dual boot and virtualization isn't a solution any longer in the consumer mobile market because app developers motivated by a good business model in target devices will port their apps. Dual boot emphasizes the limited number of apps available for Windows 8, and proves that Microsoft has not convinced users that it's a good OS to begin with.

Source: Network World

 

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