Worse, imagine being the boy or girl at school with computerized lenses. Aren't four-eyed school kids getting harassed enough without wearing Lt. Commander Geordi La Forge eyewear?
Coupons 24 hours a day -- now in your eyes!
It's all about location, location, location, and Google's goggles will have a direct bead on you 24 hours a day. On one end are Groupon, Living Social, and other mass-coupon services, and on the other are FourSquare, Gowalla, and other check-in companies. Google jumped into the middle of the fight last year with its Google Coupons app and, more recently, with Google Latitude check-ins.
Both Google Coupons and Google Latitude aren't making much of a dent in the competition, but having tracking data on users 24/7 would be a huge coup for both services. It would be automatic check-ins, pushed suggestions, and coupons. Lots and lots of coupons.
It's easy to picture a major food chain, like McDonald's-owned Chipotle, paying for a top spot on your eyeglasses, kind of like an ad on Google search.
Or, say, the message could offer you a coupon every time a Chipotle restaurant is within a mile radius (which, at least in my neighborhood, is often). The Times estimates that the glasses will be priced like high-end smartphones, so you can bet that cheaper, subsidized goggles will come along for those willing to see tons of ads throughout each and every day.
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