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BLOG: The ‘Nike’ moment in technology

Dr. Pantelis Alexopoulos | Oct. 23, 2012
As technology continues to progress at breakneck speed, have we reached the pinnacle of technological achievement?

While hard disk drives are still the most economical technology in data centres, our goal is to see storage architecture shift from its current configuration to one where our 5mm hybrid drive provides an optimal combination of large capacities, lower spinning speed, and reduced power consumption.

The 'Nike' Moment

Following our development announcement on hybrid thin drive in late 2011, we are starting to see major manufacturers move in the same direction as us, further validating our vision and belief that there is plenty of room yet for innovation in the technology industry. For example, we are exploring innovative ways to use the 5mm hybrid drive into the system level by integrating functionalities and system optimisations that will enable the enclosed hybrid drive system to present itself wirelessly like a natively attached storage to personal devices such as smartphones, tablets and computers for a seamless user experience in accessing external storage. In such a scenario, all personal devices can have less storage built in, resulting in faster, lighter and longer battery life products.

Could this be the industry's next 'Nike' moment? Perhaps. But the one thing we're certain of is that we've not reached the pinnacle of technology, we're only just starting out.

Dr. Pantelis Alexopoulos is executive director, Data Storage Institute


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