“The Board has complete confidence that Tim is the right person to be our next CEO,” added Levinson. “Tim’s 13 years of service to Apple have been marked by outstanding performance, and he has demonstrated remarkable talent and sound judgment in everything he does.”
Reaction to the news so far has been fierce, Apple stock prices have already fallen over 5 percent. That's despite Apple's clear attempt to position its spiritual leader as a man on the sidelines, a guru if you will.
As Cook himself recently said "Come on, replace Steve? No. He's irreplaceable," Cook said recently, according to a person who knows him well. "That's something people have to get over. I see Steve there with gray hair in his 70s, long after I'm retired."
Open to the universe
Myself? I'm sad about the departure of Jobs, but sometimes life itself plays its hand, no matter how much we hope or wish for things to be different. Sometimes change is forced upon us, other times it is change we get to choose. Apple will roll with these changes in the same way any other sentient creature learns to handle change. Change is scary. Change is fear. Change isn't necessarily an ending, but a new beginning.
Look at the evidence:
Apple has cleverly held back on some of its biggest releases -- the iPhone 5 update, for example, while it put in place contingency and internal infrastructure planning designed to maintain the spiritual leadership of Jobs for many years after he leaves his present role. Cook has already proved himself an able defender of Apple's current position and no doubt will prove himself more than equal to consolidate the company's position in future.
In truth, this news is a disturbance in the force. We'll see the effects in the months and years ahead and in my mind I'd hate to see a return in the technology industry to the leadership of the average. But I don't think Cook or the remaining Apple leadership are average, far from it.
Apple's story has turned a page and reached a new chapter, but the adventure Jobs set in motion seems set to continue, particularly as competitors still have no one to match him or any of his inner circle.
I'm sad but remain optimistic for the future. I think we all should be so. And to Steve Jobs? Thank you, sir, for everything you did to advance humanist technology. You executed world-change on a colossal scale and defined multiple generations, from desktop publishing to the tablet revolution. Not at all bad for a little orphan boy. Thank you. Thank you so much. I would like to have interviewed you.
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