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BLOG: Social media takes over the Super Bowl

Sharon Gaudin | Feb. 6, 2012
Remember the days when watching the Super Bowl meant eating lots of chips, hanging out with friends and, most importantly, being glued to the TV?

And Volkswagen posted a YouTube video called "The Bark Side," that features a group of dogs barking out the Darth Vader theme from Star Wars. It's been viewed more than 11 million times and has been "liked" more than 72,000 times.

Coca-Cola is bringing back its popular polar bear ads but with a social media twist. During Sunday's game, Coke will be running an online stream at of its animated bears, which will be wearing game colors and reacting to plays in real time. The bears also will be "tweeting" comments about the game and taking on users' questions. The bears will even have their own game day Twitter hash tag: #GameDayPolarBears

Super Bowl-focused apps also are popping up all over this year.

The Giants have their own mobile app that is designed to give users real-time stats, breaking news and access to game previews, Giants-related tweets and on-demand video clips. The app is available for iPhones, Androids and Blackberry smart phones.

Meanwhile, the Patriots app is set up to offer real-time stats, streaming video and audio broadcasts. It too is available on iPhones, Androids and Blackberry smartphones.


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