And Volkswagen posted a YouTube video called "The Bark Side," that features a group of dogs barking out the Darth Vader theme from Star Wars. It's been viewed more than 11 million times and has been "liked" more than 72,000 times.
Coca-Cola is bringing back its popular polar bear ads but with a social media twist. During Sunday's game, Coke will be running an online stream at CokePolarBowl.com of its animated bears, which will be wearing game colors and reacting to plays in real time. The bears also will be "tweeting" comments about the game and taking on users' questions. The bears will even have their own game day Twitter hash tag: #GameDayPolarBears
Super Bowl-focused apps also are popping up all over this year.
The Giants have their own mobile app that is designed to give users real-time stats, breaking news and access to game previews, Giants-related tweets and on-demand video clips. The app is available for iPhones, Androids and Blackberry smart phones.
Meanwhile, the Patriots app is set up to offer real-time stats, streaming video and audio broadcasts. It too is available on iPhones, Androids and Blackberry smartphones.
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