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BLOG: Mobile broadband growth – it’s more than just numbers

John Hayduk | April 1, 2013
As end-users change the ways they engage with mobile services, so too operators need to adapt to new business models.

When I speak to our customers, they talk about the twin challenges of managing immense data growth with the desire to have a more personal relationship with their end-users. Put simply, they have to balance the overall network requirements and keep ahead of demand.  That's quite a challenge when you consider that according to Cisco, two-thirds of the world's mobile data traffic will be video and mobile network connection speeds will increase seven-fold by 2017.

We're partnering closely with MNOs to put in place the structure that supports them both today and for the future. The faster MNOs can move traffic off their network, the more they are able to manage traffic for maximum resilience and fluid delivery of value added services to increasingly demanding end-users and, critically, to manage the wave of mobile data growth ahead.

John Hayduk is president, Product Management and Service Development, Tata Communications.



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