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BLOG: Mid-tier service providers and their Australian focus

N RAJA VENKATESWAR | Oct. 24, 2012
I wonder if decreasing focus on Australia is an appropriate strategy. I am afraid the answer could be a Yes.

Considering the points, I wonder if decreasing focus on Australia is an appropriate strategy. I am afraid the answer could be a Yes as the market is too small to be a red ocean (red oceans are fiercely competitive, price differentiated markets, while blue oceans are essentially uncontested market spaces) - unless there are clear differentiators - domain focus and strength, product specific expertise and a radical new approach. For example, despite several attempts, very few have been able to marry technology and operations to develop exponential differentiators and this could be an interesting starting point for mid-tier / smaller Indian firms.

One key aspect could be using New Zealand as a delivery location - I had argued at a symposium years ago that Christchurch or Wellington would be great centres for the Indian firms to deliver services for Australia, US markets - given the obvious advantages of culture, time zones and cost.

Given the slowdown across the globe and a very strong and stable currency, I wonder if Australia would become a valued & target market for the mid-tier India based firms.

Raja survived getting educated in three globally recognised institutions, living/working/travelling in over 25 countries, working for financial services firms, consulting firms and with service providers. He now consults for a leading financial services institution, is working towards his PhD and on his first work of fiction. He can be reached on nrajav@gmail.com

 

 

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