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BLOG: Microsoft reorganization's hidden message: We want to be your daddy

Preston Gralla | July 12, 2013
Beneath the restructuring was a hidden message: Like Google, Microsoft wants to gather lots of private data about you, and use that to know what you want before you even do yourself.

That aligns pretty well with Ballmer's vision. To do what Ballmer wants Microsoft to do and Schmidt wants Google to do requires gathering a vast amount of data about you. Microsoft has frequently criticized Google for doing just that. But it certainly sounds as if Microsoft will be following Google's lead.

There's nothing necessarily wrong with that data-gathering, as long as people are fully informed about its precise details, know how the data will be stored and used, and opt in to it. But that hasn't always been the case with Google.

Will it be the case with Microsoft? That's hard to say. But it's clear that getting this kind of data will be an important part of the company's strategy in future years.


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