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BLOG: Looking in to 2014: The Need for Speed in the e-commerce world

Sven Hammar, CEO, Apica | Dec. 20, 2013
As we are leaving 2013, heading for 2014, e-commerce is under heavy expansion. A growing number of online consumers will put pressure on e-commerce sites’ functionality. Web performance expert Sven Hammar, CEO of Apica, gives you his best advice on how to avoid being the e-retailer who throws the customers out on the street in 2014.

5.    Choose the best web host for your business. Do not stick with a host provider overloaded with thousands of other sites, slowing yours down, just because you have been with them for a long time. Your host needs to understand your organization and its requirements, including performance, availability, security and more, so in order to keep up with business demands and continually evolve, make sure they are continually delivering on their promises.

6.    Conduct load testing and monitor your site regularly for performance dips and spikes. Address the dips with code and content changes. If you have a proactive load testing and monitoring plan in place, you have a better chance of avoiding the site abandonment issue described earlier.


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