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BLOG: Location matters

Vasudevan Venkatakrishnan | Oct. 4, 2013
With location intelligence, companies are able to help customers go wherever they need to, make the network experience better, use location data to optimise their experience, and offer or provide information along the way.

Beyond the enterprise, carriers have an even stronger interest in offering location services and analytics - not only to better tune their network but to also help monetise them.

Smarter Wi-Fi services that add granular location details of users leveraging basic network information allow carriers and their customers to deliver much a higher quality experience to end-users.

If it's not already, put this topic on your radar. Location may be the next place to be.

Vasudevan Venkatakrishnan is Director - Systems Engineering, APAC, Ruckus Wireless.


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