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BLOG: Just stop "liking" things on Facebook

Melanie Pinola | March 11, 2013
What's the point?

There's a big Facebook "like" button on almost every article you read. You like the content, the writer, artist, or brand, and simply click that button. But, why?

Liking things (or G+ing them) is like giving a virtual high five or vote in an election that doesn't exist. It's telling anyone who follows you, "I like this."

I'm not of the Facebook generation. I don't understand the need for this. What does liking an article or webpage really mean? Besides annoying your friends with advertising or showing everyone in the world anything you've every approved of.

Don't your friends already know what you like?

My friends at Lifehacker offer a workaround to stopping Facebook from using your likes to annoy your friends and keeping your "likes" private, but why go through that trouble? This is an honest, non-snarky question.

I know some brands offer exclusive discounts or information to their Facebook followers, but chances are they also duplicate it on Twitter. And you can hide the Facebook likes meant just for cashing in on deals on Facebook.

So I'm really wondering, if you care about your privacy and online reputation, why bother liking things at all? And if my instincts are right, it's probably best to just not "like" anything on Facebook, because there's no good reason to do so. (Please correct me if I'm wrong.)


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