For years, commercial print shops were limited in the output services they could offer based on what their presses could efficiently produce. But now, digital production inkjet technology enables printers to handle jobs that require more than just high speeds and high quality. Using digital inkjet systems, printers can cost effectively produce short run jobs, minimising set-up time and waste while reducing turnaround time and costs for clients. The ongoing advancements in digital inkjet output quality, configuration flexibility and reliability enables businesses to achieve significant operational efficiencies and open up new revenue and application opportunities.
The Reason for the Season
Inkjet systems are rapidly becoming the technology of choice for commercial printers that are evaluating their output environments. These systems can produce monochrome, MICR or colour jobs, with fixed or variable content, on a range of stocks based on application requirements. As a result, we are seeing inkjet technology re-energise the printing industry as it enables printers to offer a variety of more innovative and cost-effective document solutions and applications to meet their clients' needs.
While the industry continues to embrace the proliferation of colour inkjet systems beyond the initial expectations, there is a substantial volume of applications for which monochrome is the appropriate solution. And what we are seeing today is the existence of monochrome inkjet platforms that are optimised for a seamless future transition to colour-something that was not readily available when inkjet technology first entered the market.
Finding New Opportunities
The increased flexibility and reliability of inkjet configurations has enabled companies to expand the range of applications that can be delivered, opening up new revenue channels.
For commercial printers, this can be especially true and has been a particularly great opportunity for one such company we've worked with recently, Frederic Printing, a Consolidated Graphics company. Frederic is making the shift to inkjet to provide more flexible, reliable and versatile application support, especially in the short-run production of textbooks and election ballots. By taking advantage of versatile inkjet technology, it has been able to diversify its offerings to create new business opportunities, specifically in the print-on-demand (POD) book area.
The need to cost-effectively support short print runs is becoming more crucial, as printers make the shift from offset to digital. Performance, service, support, flexibility to meet customer requirements and investment protection all need to be considered in any purchase decision. It's also important to evaluate these factors alongside how the technology supports your current and future business goals, to ensure you make the most of your environment.
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