LaMotte was reacting to comments made last month by Jean-Louis Gassée, a former top-level Apple executive, who said that Apple had "lost control of the narrative ... [and] let others define its story."
For Apple, the cure of the disease is not in further reticence. Speaking up is the new cool. One can't disagree with LaMotte's prescription-Apple needs to ditch its longstanding reticence and get in the game. "We will always recommend that it's better to be in the conversation than not," he said. The way it is now, he continued, Apple's letting others create the narrative. "If Apple's not in the back seat, they're in the passenger seat, and Samsung is driving the car."
Zafar Anjum is the online editor of MIS Asia, CIO Asia, Computerworld Singapore and Computerworld Malaysia.
Sign up for CIO Asia eNewsletters.