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BLOG: How milliseconds can make or break a deal

John Hoffman, Head of Ethernet Product Management, Tata Communications | Dec. 5, 2012
The sophisticated applications of today are more latency sensitive and need optimal conditions to operate properly. As a result, companies are demanding networks with lower latency and less latency variation.

In summary, networks run by companies are changing as applications become more sophisticated and mission critical. Ever increasing demands are being put on the network and telecom firms have responded with specialty networks like low latency.

On the surface, low latency networks appear to be all about speed. In reality, businesses need to ask a number of questions to identify what they need such as how robust the network solution needs to be, the level of risk they can afford to take and what the best solution is for their requirements. Companies cannot afford to offer the same style networks they offered ten years ago.

Things have changed and the risks involved by not making the changes necessary have risen. The upfront investment needed to implement a low latency network will pay itself back through the business benefits it delivers, ensuring global companies are able to execute sophisticated, mission-critical delivery of data in milliseconds. By selecting the right network technology, companies can minimise latency and maximise the rewards.


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