The Nokia business will never produce great margins. If small initial margins were the price for dominating the world's pockets with Nokia smartphones the way Microsoft once dominated the desktop, the endeavor would be worth it for Microsoft. It is hard to imagine a scenario where that will happen, though.
However, Microsoft could create its own bright mobile future if it would just follow what it learned with the Mac and extended all of its core businesses to integrate seamlessly with iOS.
Source: Network World
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